Who would be the audience for your media product and how did you attract/address your audience?

- Audio commentary:
Niamh: Hi, i'm Niamh Dilworth; director and producer of the upcoming film "Road Kill". Your backstage with me to talk a little bit about the opening sequence and target audiences of "Road Kill". We begin with a very dark and mysterious scene, where the audience can't really tell who the main characters are. "Road Kill" is aimed at teenagers. As soon as the radio report starts to play while the two main characters are driving along, the audience are informed of what's happening and the horror genre is immediately established as the non-diegetic suspense sound starts playing in the background. This is one of the reasons why "Road Kill" is aimed at teenagers. Because this genre is very popular amongst that age group, they generally like a film that could scare them and that has a twist to it. It may not appeal as much to an adult audience because they may not like the plot and they may find it uninteresting as it's a 'typical horror'. And now as we see the main characters a bit more clearly, the audience can see that they're teenagers. This is another reason why "Road Kill" is aimed at teenagers. Because they may feel more involved and interested in the film because they may be able to relate to them as they are of the same age group. This helped us attract a wide audience of teenagers to our film. We also attracted our audience by making the opening sequence quite revealing, so the teenagers wouldn't get bored and they would want to keep watching to see who is responsible for the ocurring muders. Teenagers like to see gore, murder and drama in horror films, so we included some of these elements to draw more of our target audience in to watching our film.