What kind of media institution might distribute your media product and why?

- A production company is responsible for the development and physical production of performing arts, film, radio or a television program. The company may also be directly responsible for the raising of funding for the production or may do so through an intermediary. A production company may be a small or large.

- A distributor is someone reliable who can draw attention to the film, draw in it's audience and support it fully throughout it's release.

- "Rogue Pictures" could be a possible distributor for our film "Road Kill". "Rogue Pictures" was originally launched by "Focus Features" and "Universal Pictures". It's first film was made in 1997. In 2005, Universal expanded the operations of Rogue Pictures so it would become a stand-alone division and it made an objective of distributing 10 films annually. "Rogue Pictures" now has over 35 films and already has films being produced for 2012. "Rogues Pictures" would be a good distributor for "Road Kill" because it's a relatively typical horror film with an average, quite low budget of £15million. And as "Rogue Pictures" is not a huge well-known company; yet it's not unknown, it would work perfectly with distributing "Road Kill". "Rogue Pictures" also produced one of our main influences: "The Last House On The Left", this showed that it is capable of distributing a film with similar elements to "Road Kill". "Rogue Pictures" also distributed other successful horror films such as: "The Unborn", "The Strangers" and "Cry Wolf".

- The £15million budget for "Road Kill" could come from the UK Film Council. The UK Film Council is the Government backed lead agency for film in the UK ensuring that the economic, cultural and educational aspects of film are effectively represented at home and abroad.