Our target audience

Our horror film is aimed at teenagers and young adults, this is for a few specific reasons. As the two main characters in our film are a young couple, we thought that then the teenagers watching the film could relate to them, this could make them feel more involved and keep them watching. Also the horror genre is very popular amongst this age group, they generally like a film that could scare them and that has a twist to it. We decided not to aim our film at an adult audience because it may not get as much attention as it could do being aimed at teenagers. Some adults may find the plot and the characters uninteresting as they can't relate to it and as it has noone in their age group in it. And also teenagers tend to have more time on their hands to go and watch the film where as some adults may not.